W Hotels — Responsive Website Design for APAC Region

Helping a global luxury brand build a dynamic, mobile-first web experience that adapts to evolving branding and scales across regions.

Client

W Hotels

Date

2021

Goal & Challenge

W Hotels is a luxury lifestyle hotel brand known for bold, futuristic visuals and high-energy experiences. As part of a global relaunch, I worked on designing their APAC website with a mobile-first, component-driven approach that now serves over 30,000+ monthly visitors.

Challenges

• Evolving brand guidelines: The rebrand was still in progress, requiring rapid design iteration and flexibility.

• Visually chaotic by design: W Hotels preferred dynamic and ‘disordered’ layouts — a fun challenge to make development-friendly and CMS-ready.

Our Approach

• A component-based system to make the disordered layout modular and scalable

• Mobile-first design, ensuring smooth usability across all devices

• Strong collaboration with devs to ensure seamless implementation

Results

Driving engagement through modular design

We built a design system makes adding articles and pages easy for both devs & content team and received positive feedback from the client and their global audience。

30k+

Monthly visitors sustained post-launch

20+

Reusable UI components designed and documented

Unique pages shipped across devices

One call away from high-performance website